The cover story, written by Billboard‘s Kerri Mason – is noteworthy in that it treats the artists and scene with the respect and seriousness they deserve. Rather than focusing on “raves” and the stereotypes to drug use, the piece focuses more on the personality and uniqueness of each artist, while paying respect to the way they’re changing the game. Mason sums it up best:
[The DJs] also share a philosophy — a self-driven spirit that’s part individualistic artist, part entrepreneur. Their rallying cries are as antithetical to the purist underground that birthed them as they are to the traditional industry: Mainstream acceptance is gratifying, not demeaning. Sales don’t matter; give it away. If it’s dope, put it out. Pop music can be cool. The best marketing is free. And most important: Do it yourself. Every last bit of it.
For his part, Skrillex’s focus is absolute. “Artists sometimes will change because of the response. I would never do that. But I’m always trying to do things better, make things sound better, and then outdo myself in my own eyes. I want to build upon what I already have and do it naturally, and try not to think about it,” he says. “This music is for everyone. If you don’t like it, then go find something else you like. And if you like it, enjoy it, and just let it do what it does.”